Bud Light sales down 12.5% since last April, new report confirms
Following the controversial partnership with transgender influencerand Anheuser-Busch saw a significant fall in sales for April while other beer brands saw a slight rise.
"A-B volumes went down 12.5% while Molson Coors was up 7.6% and Constellation up 3.8%. Bud Light was down 21.4% while Coors Light was up 10.9% and Miller Lite up 12.8%," the website reported. Bud Light continues to face backlash more than a month after its polarizing pact with transgender influencer Dylan Mulvaney prompted outrage.Data from Connecticut-based Bump Williams Consulting also showed that total sales for Bud Light fell by 8% for the year so far, costing the company approximately $5 billion in losses.
In the meantime, the company has since attempted to make amends with its customers. Bud Light marketing vice president Alissa Heinerscheid and Daniel Blake, who oversees marketing for Anheuser-Busch’s mainstream brands, both
Indonesia Berita Terbaru, Indonesia Berita utama
Similar News:Anda juga dapat membaca berita serupa dengan ini yang kami kumpulkan dari sumber berita lain.
Clay Travis' free beer experiment shows people 'don't want to be seen' with Bud LightClay Travis conducted an experiment with free beer in a cooler which he concluded that Americans will pick beers that are not Bud Light, after the company's partnership with trans activist.
Baca lebih lajut »
Can Bud Light Still Be the Beer for Everyone? - The Journal. - WSJ PodcastsLast month, Dylan Mulvaney, a transgender influencer, posted on social media about a personalized can of Bud Light the brewer sent her as a gift. A boycott ensued. WSJ’s Jennifer Maloney unpacks what the maker of Bud Light is doing to stem a sharp drop in sales and to support front-line teams bearing the brunt of the backlash. Further Reading: -Bud Light Maker Compensates Workers Targeted in Dylan Mulvaney Backlash -Bud Light Maker Offers Distributors Free Beer, More Ad Spending After Dylan Mulvaney Backlash -How Bud Light Handled an Uproar Over a Promotion With Transgender Advocate Further Listening: -The Great Beer Battle of 2019
Baca lebih lajut »
Bud Light sales still suffer in wake of Dylan Mulvaney fiasco: ‘It’s slowed down some’Bryan Johnson, the manager of Bud’s Liquor in Hot Springs, Ark., told The Sentinel-Record that customers are shunning the Anheuser-Busch brand.
Baca lebih lajut »
The 3 likely ways Bud Light disaster might end – and only one is good newsJust the other day, video surfaced of fans lined up to get beer in Boston’s renown Fenway Park. Lined up at every concession stand but one – the one selling Budweiser and, especially Bud Light.
Baca lebih lajut »
Will attack on Bud Light’s ‘woke’ transgender outreach give Ted Cruz a 2024 hangover?WASHINGTON — Bud Light sales have slumped 17% since Sen. Ted Cruz began hammering the beer-maker over a promotion featuring a transgender social media star. “Go...
Baca lebih lajut »
Bud Light parent Anheuser-Busch to help distributors amid Mulvaney controversyAnheuser-Busch InBev is planning to help distributors feeling the sting of the controversy involving the beer giant's promotional effort with transgender activist Dylan Mulvaney.
Baca lebih lajut »