Bud Light parent takes Creative Marketer of the Year award at 'Oscars for advertising' BudLight dylanmulvaney
Marcel Marcondes accepted the prize at the Cannes Lions, the advertising industry’s biggest annual event popularly dubbed “the Oscars for advertising,” but acknowledged as a humbling mistake the Bud Light backlash that had cost the company tens of billions in market-cap value.
Companies should be “really reminding ourselves of what we should do best every day, which is to really understand our consumers,” he said.according to Understanding consumers means “to really celebrate and appreciate every consumer that loves our brands — but in a way that can make them be together, not apart,” Mr. Marcondes said.
Indonesia Berita Terbaru, Indonesia Berita utama
Similar News:Anda juga dapat membaca berita serupa dengan ini yang kami kumpulkan dari sumber berita lain.
Bud Light is no longer America’s top beer following anti-LGBTQ+ pushbackAfter more than two decades as America’s best-selling beer, Bud Light has slipped into second place.
Baca lebih lajut »
Bud Light backlash: A timeline of the controversyBud Light has been embroiled in backlash since a beer promotion with a transgender influencer. Here's a timeline of how the controversy has played out.
Baca lebih lajut »
Photo of Bud Light on sale for 'zero dollars' goes viral amid boycottThe latest example that has delighted boycotters online sees a picture of an offer suggesting a Bud Light case is now on sale for 'zero dollars.'
Baca lebih lajut »
Anheuser-Busch statement slammed amid Bud Light boycott: 'No apology'The beer brand told customers 'we hear you' after conservatives led a nationwide boycott of Bud Light.
Baca lebih lajut »
The Squid Game reality show hits Netflix in NovemberRed light, green light.
Baca lebih lajut »
Marketer Trade Group Report Shows Ad Spending ‘Rife With Waste’At least 23% of the $88 billion spent annually by marketers on automated digital ad buying on the open web is a waste, according to a report from a trade group
Baca lebih lajut »