Anheuser-Busch has pledged to give a case of Bud Light to every employee of an Anheuser-Busch wholesaler, Wall Street Journal reported. The country’s largest brewer has also pledged to boost its marketing spending on Bud Light.
Anheuser-Busch has pledged to give a case of Bud Light to every employee of an Anheuser-Busch wholesaler,The country’s largest brewer has also pledged to boost its marketing spending on Bud Light.
The efforts are in response to the backlash after Dylan Mulvaney, a transgender social media influencer, released an Instagram video promoting Bud Light. The April 1 post prompted an immediate backlash and calls for a boycott. According to WSJ, in the week ending April 22, Bud Light’s U.S. retail-store sales fell 21.4% over the same period from last year. Meanwhile, sales of rival brands Coors Light and Miller Lite grew by an almost equal amount.
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Anheuser-Busch inBev CEO tells investors about declining Bud Light sales'The beer itself should not be the focus of debate,' Anheuser-Busch inBev CEO Michel Doukeris said on Thursday.
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A Bud Light backlash is not the biggest problem for Anheuser-Busch's parent companyAnheuser-Busch InBev, the parent company of Budweiser and Bud Light, reports first-quarter results on Thursday.
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Anheuser-Busch gives away free Bud Light to 'make amends' to distributors after Mulvaney controversy: ReportAnheuser-Busch has given away free cases of Bud Light to distributors as a way to make amends for the Dylan Mulvaney controversy, according to a report.
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Anheuser-Busch responds to Bud Light controversy: ‘One single can’ sent to one influencerThe brewing giant also said the can with a picture of transgender influencer Dylan Mulvaney is 'not a formal campaign or advertisement.'
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Anheuser-Busch Gives Away FREE Bud Light to Distributors to “Make Amends”The maker of Bud Light is offering a free case of beer to its distributors, who say they have copped the wrath of customers angry over the brand’s partnership with transgender influencer Dylan Mulvaney.
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