Anheuser-Busch InBev’s stock fell 1.4% Tuesday, after a weekend report suggested further fallout on sales of Bud Light from the controversy surrounding the...
Anheuser-Busch InBev’s stock BUD fell 1.4% Tuesday, after a weekend report suggested further fallout on sales of Bud Light from the controversy surrounding the company’s use of a transgender influencer in its marketing. Beer Business Daily said Bud Light’s off-premise sales volume was down 26.1% in the week through April 22 from a year ago. Off-premise sales are conducted outside of bars and restaurants, and include grocery and convenience stores and liquor stores.
Off-premise sales are conducted outside of bars and restaurants, and include grocery and convenience stores and liquor stores. The shocking deterioration of Bud Light Blue’s market share “continued apace through the third week of April — and actually somehow worsened. We’ve never seen such a dramatic shift in national share in such a short period of time,” Beer Business Daily said on its website.
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