After more than two decades as America’s best-selling beer, Bud Light has slipped into second place.
vowed to boycott the brand. Bud Light has also faced backlash from Mulvaney’s fans, who think the brand didn’t do enough to support her.
Sales in bars and restaurants, which are harder to track, aren’t included in the retail numbers, and Bud Light far outpaced Modelo in those venues prior to April. But David Steinman, the vice president and executive editor of Beer Marketer’s Insights, said Modelo’s bar and restaurant sales have been growing quickly, and it’s believed that Bud Light took an even steeper sales hit in bars and restaurants than in groceries.
When Modelo first went on sale in the U.S. in the 1990s, it was primarily marketed to Hispanic drinkers, Scanlon said. It launched English-language ads in 2015 and has broadened its consumer base significantly since then. It’s especially popular among younger drinkers, who like its fuller flavor, Scanlon said.
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Bud Light, top US seller since 2001, loses sales crown to Modelo as backlash continuesIt's a milestone in the months-long sales decline Bud Light has experienced since early April, when critics vowed to boycott the brand after it sent a commemorative can to Dylan Mulvaney, a transgender influencer.
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Bud Light, top US seller since 2001, loses sales crown to Modelo as backlash continuesAfter more than two decades as America’s best-selling beer, Bud Light has slipped into second place following weeks of controversy
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Bud Light, top US seller since 2001, loses sales crown to Modelo as beer backlash continuesAfter more than two decades as America’s best-selling beer, Bud Light has slipped into second place. Mexican lager Modelo Especial overtook Bud Light in U.S. retail dollar sales in the month …
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Bud Light, top US seller since 2001, loses sales crown to Modelo as backlash continuesBUD LIGHT OR MODELO? 🍺 A beer battle is brewing after the latest sales report shows Modelo taking the crown from Bud Light amid backlash, after more than two decades in the top spot.
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Bud Light, top US seller since 2001, loses sales crown to Modelo as beer backlash continuesAfter more than two decades as America’s best-selling beer, Bud Light has slipped into second place. Mexican lager Modelo Especial overtook Bud Light in U.S. retail dollar sales in the month ending June 3, according to Bump Williams Consulting. Modelo controlled 8.4% of U.S. grocery, convenience and liquor store sales; Bud Light fell to 7.3%. It’s a milestone in Bud Light's months-long sales decline since early April, when critics vowed to boycott the beer after the company sent a commemorative can to a transgender influencer. Bud Light's U.S. sales were down 24% in the week ending June 3.
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Bud Light, top US seller since 2001, loses sales crown to Modelo as beer backlash continuesAfter more than two decades as America’s best-selling beer, Bud Light has slipped into second place.
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