Bud Light maker Anheuser-Busch is launching a new summer ad campaign with weekly $10,000 giveaways in the wake of the disastrous partnership with transgender influencer Dylan Mulvaney.
The company released a 1-minute commercial this week set to the 1979 disco hit “Good Times” featuring people navigating hazards of summer like hot pavement, sunburn and summer storms. In a press release, Anheuser Busch said future ads will include country music singers and NFL players.
“Bud Light established our ‘Easy to Drink, Easy to Enjoy’ platform at the Super Bowl and we are continuing to build on that message as we unveil our new ‘Easy to Summer’ commercial to officially kick off summer,” said Todd Allen, Vice President of Marketing for Bud Light. “Bud Light is ready for an epic summer, and we are looking forward to delivering easy enjoyment to our 21+ fans for all the best summer moments in the backyard.
The company is also offering some cold, hard cash to try to win back consumers. According to its release, Anheuser-Busch is giving away $10,000 weekly as well as covering the beer tab when consumer scan for a chance to win $100. It will also be offering rebates for the busy party season of July 4th.If you purchase a product or register for an account through one of the links on our site, we may receive compensation.
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