Sales of Bud Light have fallen since the Anheuser-Busch product implemented an ad campaign featuring transgender activist and social media influencer Dylan Mulvaney.
Beer Business Daily publisher Harry Schuhmacher told Fox News Digital that this is the"biggest controversy" he has seen.are way down after a controversial ad campaign and could send shockwaves up and down the beer company’s supply line.
A recent report from Beer Business Daily showed the brand owned by Anheuser-Busch InBev experienced significant drops in sales volume in some markets over the Easter weekend, implying a negative customer response to Bud Light’s new marketing campaign featuring transgender activist and social media influencerWith a drop in sales impacting Bud Light distributors, companies along certain geographic areas of the U.S.
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