.BudLight is taking another swing at winning back its former customers, this time through a music tour featuring multiple artists. The 'Bud Light Backyard Tour' will visit several cities nationwide.
The tour, which will be held throughout August, is called the"Bud Light Backyard Tour," and will visit several cities, including Nashville, Tennessee; Oklahoma City, Oklahoma; St. Louis, Missouri; and Charlottesville, Virginia. Performers include OneRepublic, Midland, Dashboard Confessional, and Bush.Ice up the beers, because the Bud Light Backyard Tour is coming through 🍻
RSVP and enter for a chance to win tickets, it’s that easy: https://t.co/2p3jCuYiyR pic.twitter.com/ZXDiVTNNJx"RSVP and enter for a chance to win tickets, it’s that easy," an announcement from Bud Light's social media read. The tour comes as Bud Light parent company Anheuser-Busch attempts to win back customers following a failed partnership with transgender influencer Dylan Mulvaney earlier this year. In the wake of the partnership, Bud Light sales plummeted, and the beer lost its title as the most purchased beer brand in the United States.
Retailer Costco appears to have halted plans to restock the beer. Bud Light was recently given a"death star" — an asterisk placed next to the price of a product indicating Costco will not restock it once it has sold out.The beer brand went dark on Twitter after April 14, when a tweet reading"TGIF" was met with upset online, but attempted a comeback in June.
Earlier this month, it was revealed that Mulvaney had left the U.S. to spend some time in Peru, with Mulvaney stating it was"a little sad" to have to leave the U.S."to feel safe."
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