Captiv8 made some deep cuts recently as the ad firm looks to recover from the disastrous campaign that led to Bud Light's downfall.
Just when you think the story has died down a new wrinkle emerges from the controversy over Bud Light and its short-lived decision to hire Dylan Mulvaney as a spokesperson.tied tangentially
But now it's time for some of the executives behind the decision to face consequences from the financial fallout from the ill-fated ad campaign. Captiv8, a California-based marketing firm, has fired several top executives and 30 employees in a new round of layoffs, the New York Post The Post could not confirm that the latest round of layoffs, which occurred Sept. 28 was related to Mulvaney, but “I’m guessing that Dylan Mulvaney contributed,” one laid-off executive said. “They weren’t laying people off before .”has never named the firm that was behind the partnership, but insiders told the Post that Captiv8 introduced the company to Mulvaney.
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