Jack in the Box, the fast-food chain, has created an entire marketing campaign inspired by 'Jack in the Box,' the new album from BTS rapper J-Hope.
BTS member J-Hope’s forthcoming solo album, ‘Jack in the Box,’ reflects the rapper’s ‘aspirations to break the mold and grow further.’
“We really wanted to surprise [fans] and show we heard them,” said Morgan Higgins, senior manager of social media and consumer public relations at Jack in the Box, in an interview with Billboard. “We saw this authentic social connection.” In celebration of J-Hope’s new single, “More,” and in collaboration with J-Hope’s favorite beverage, Sprite, the restaurant chain swiftly offered customers an opportunity to redeem a free soda with any meal ordered through its mobile app.
“The one and only J-Hope is kicking off BTS solo season with an album that just so happens to be named after the best and most beloved fast food restaurant in the world — us!” Jack in the Box said in a June 29 press release.
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