Several factors may still affect BTS' future as a group.
Despite the immediate impacts — HYBE’s stock initially dropped more than 25% and has yet to fully recover — several factors may still affect BTS’ future. One is looming military enlistment for older BTS members, as well as how engaged the group and their devoted fans, known as ARMY, will continue to be in social issues.
There have been calls — including from South Korea’s former culture minister — for an exemption for BTS because of their contribution to heightening South Korea’s international reputation. But critics say that such an exemption would be bending the conscription rules to favor the privileged. Jin, 29, is expected to enlist this year unless he receives an exemption.
As the most successful K-pop band to date with hits like “Dynamite” and “Butter,” BTS has for years commanded tremendous attention on social media and with each new music release. They recently performed several sold-out shows in the United States, became the first K-pop act to get a Grammy Award nomination, released an anthology album,, and channeled their global influence with an address at the United Nations and a trip to the White House to campaign against hate crimes directed at Asians.
Last week’s announcement also leaves in doubt the group’s social justice efforts, which have included vocal support for the Black Lives Matter movement and anti-violence campaigns. BTS’ legions of fans have embraced the causes, matching a $1 million donation to Black Lives Matter after George Floyd’s death. But the group has faced mushrooming questions about why it isn’t as vocal about discrimination in their own country.
“South Korea is in essentially the same situation legally as America’s Jim Crow South. Equal protection exists as a constitutional concept, but there is no implementing legislation that allows the government to force private businesses to comply,” Lee said.
After speaking out about the 2014 sinking of the Sewol ferry, which killed 304 people in one of the country’s worst disasters, Cannes-winning actor Song Kang-ho and director Park Chan-wook were blacklisted by the administration of the ousted President Park Geun-hye, noted Areum Jeong, a scholar of Korean pop culture.
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