Britain's BT Group said on Thursday it had entered exclusive discussions with Discovery to create a joint venture betweenBT Sport and pan-European TV network Eurosport.
Announcing the deal as it said COVID-19 and supply chain issues would hit revenue this year, BT opted to stay in sports television rather than going for an outright sale to streaming service DAZN, which had also made an offer.
The joint-venture will bring together the Olympic Games, Premier League, UEFA Champions League, UEFA Europa League, cycling Grand Tours, tennis Grand Slams, the winter sport World Cup season and Premiership Rugby, the companies said. "With a shared ambition for growth, as well as the combination of our world class sports assets along with Discovery's premium sports and entertainment content, our customers will benefit from even more content in more places," he said.
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