British grocery inflation hit 14.7% in October, another new record, and it is still too early to call the ceiling, market researcher Kantar said on Tuesday.
It said UK consumers would face a 682-pound jump in their annual grocery bill if they continued to buy the same items. Prices were rising fastest in products such as margarine, milk and dog food.
"Nine in ten of this group say higher food and drink prices are a major concern, second only to energy bills, so it’s clear just how much grocery inflation is hitting people’s wallets and adding to their domestic worries," Fraser McKevitt, Kantar's head of retail and consumer insight, said. Sales of own-label goods, which are generally cheaper than branded goods, jumped 10.3% over the four weeks to Oct. 30, while sales of branded goods rose 0.4%. Sales of the very cheapest-value own-label ranges soared 42%, as shoppers sought savings.
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