On Breakingviews: Margrethe Vestager appears to be clocking up victories over tech firms like Amazon and Apple. But dig into the detail of the groups’ possible concessions, and it’s clear they’re giving away very little, write KarenKKwok and JMAGuilford
. But dig into the detail of the behemoths’ possible concessions, and it’s clear that they’re giving away very little.commitments offered by Amazon, ostensibly designed to stop the $880 billion e-commerce group using its dominant market position to favour its own services. The measures include restrictions on its use of merchants’ data, pledges to highlight alternative buying options on product pages, and opening its Prime subscription programme to independent delivery firms.
call a tax. App developers could skirt those charges if they’re able to reach iPhone users through a third-party marketplace. Meanwhile the Amazon commitments are legally binding, with a breach punishable by a fine of up to 10% of annual turnover, or $47 billion based on 2021 figures. If Vestager wants the concessions to stick, she’ll have to be ready to pounce on any gamesmanship. Europe’s fight with the U.S. tech giants will not end any time soon.Amazon.com on Dec. 20 said that it had reached a settlement with the European Commission, which had been probing whether the e-commerce group abused its dominant market position.
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