Breakingviews - Corona Capital: Mediaset, Sports Direct

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Breakingviews - Corona Capital: Mediaset, Sports Direct
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  • 📊 Quality Score:
  • News: 28%
  • Publisher: 97%

From Breakingviews: Mediaset turns up the dial on Germany’s ProSieben, and Britain’s Sports Direct feels the ESG heat. Catch up with concise views on the pandemic’s financial fallout:

MILAN/LONDON - Breakingviews has launched a daily column covering pandemic-related insights that you might have missed. Throughout the day, we’ll bring you shorter-than-usual views from columnists around the world with the same financial savvy on companies, economies and capital markets during this important unfolding story.PROSIEBEN’S PROBLEMS PILE UP. The Berlusconis, who aspire to acquire German broadcaster ProSiebenSat 1, have upped their stake to about 20%.

Top shareholder Mediaset, controlled by former Italian Prime Minister Silvio Berlusconi’s family, dislikes Conze’s push into e-commerce and digital. The German also got a thumbs down from investors for splashing $500 million on U.S. dating-app developer Meet Group just as the pandemic forced millions into lockdown. With Mediaset breathing harder down his neck, Conze needs to come up with a more popular Plan B.

VIRUS UNEARTHS NEW CORPORATE SPECIES: ESG LEMMINGS. The UK’s largest sports retailer, Sports Direct, tried to keep its doors open despite Britain’s near-total lockdown on non-essential stores. Its rationale: it owns some bicycle shops, which can stay open; people are still allowed to exercise, just about; and it sells some fitness equipment.

Given he mainly sells cheap sports clothing, Chief Executive Mike Ashley was asking to be given short shrift by unimpressed government ministers. He now faces the worst of both worlds – stores that will only open if the state agrees, which it won’t, and a bottom-of-the-class showing on environmental, social and governance principles – remember those? Companies that care about ESG are supposed to provide healthy working conditions.

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