Here's the story, so far, about Dito's costly journey toward dismantling the duopoly of Globe and Smart.
Two years since its commercial rollout, Dito has outperformed telco legacy giants Globe and Smart in several categories, including upload speed, signal availability, and overall experience.
Their bidding documents were secured with blue ribbons and were packed in rose gold and black suitcases. The other bidders who showed up had theirs in sadboxes. Their battery of lawyers and officials comprised of Filipino and Chinese nationals filled one side of the room. Foreign companies like Korea Telecom, Telenor, and Mobiltel were expected to join the anticipated showdown, but were no-shows too. It was heavily speculated that they were spooked by Uy – former president Rodrigo Duterte’s campaign donor – being backed by Beijing’s state telecommunications company.
Numbers, however, would reveal that it has started to disrupt the telco space that benefited consumers. "It is Dito, not Globe, that is giving Smart reason for concern in the Download Speed Experience category, despite Smart having won this award outright for the past 12 reports in a row. In the October 2021 report Smart led Dito and Globe by around 10Mbps – fast forward to the April 2023 report and Dito is only 2.
The government's common tower policy also helped Dito in its rollout. The measure allowed multiple telco companies to use the same towers instead of building separate infrastructure. This was beneficial for all telcos, but most especially for the new player which had to catch up. “Also, the Group will continue to efficiently implement its network roll-out plan and cost-saving measures to improve the results of operations,” the audit report said.
Responding to questions about Dito's financials, Tamano said that they do not expect profits until 2028. While its services have caught up with the latest technologies, not all can avail of them. Dito SIMs usetechnology, which allows voice calls over an LTE connection instead of older, legacy voice networks. Older phones that don't use this can't accept Dito SIMs. Even iPhone users can't switch to Dito, at least for now.
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