Brave's new tool lets you create and share your own search rankings
that lets anyone set their own criteria for search rankings. You can refine a"politics" query to shift the focus to blogs instead of major news outlets, for instance.and tapping the"Goggles" button. You won't necessarily have to spend time fine-tuning your results, then. A community could also share Goggles to more consistently surface the sites it uses most often.
Brave is pitching the tool as a foil to the algorithms Google and Microsoft's Bing use to prioritize some search results while downplaying others. Those more dominant search providers say they're focusing onand otherwise helping users find useful content, but Brave contends that Goggles can help counter biases inherent to its larger competitors' technology.
The feature may have both positives and pitfalls as a result. While this could help you more easily find smaller sites or differing opinions that frequently get buried in conventional search results, it might also reinforcewhere you only see content that agrees with your existing views. As with the rest of the internet, you may have to use Goggles judiciously to avoid creating an echo chamber.
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