'Here's the thing about real women, Hersheys: we have long memories,' said Abigail Shrier, author of 'Irreversible Damage: The Transgender Craze Seducing Our Daughters.'
The chocolate manufacturer brought back its SHE bar for a third time on March 1, to"shine a light on the women and girls who inspire us every day."
In Canada, this is being branded as HER, with bars featuring the faces of five women chosen to be part of the campaign. Hershey's chocolate bars are shown in Chicago on July 16, 2014. There have been calls to boycott the manufacturer over its decision to include a transgender activist in an International Women's Day promotion.One of those chosen for the promotion is Fae Johnstone, a transgender rights activist, who said they were honored to be featured.
Transgender rights is an issue that is proving deeply polarizing. In the U.S., a 2022 survey by the Pew Research Center found that 38 percent of Americans believe society had gone too far in accepting transgender people, while 36 percent said it had not gone far enough. "I grew up with few trans role models. Many young trans folks haven't met a trans adult," Johnstone wrote onhas contacted Hershey's and Johnstone for comment.
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Hershey’s use of transgender woman in promotion spurs boycott callsFae Johnstone is a transgender rights activist featured in the company's Canadian campaign.
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