Box office: With DowntonAbbey, Baby Boomers flex their muscles at the multiplex
Over much of the past decade, Baby Boomers have been more bust than boom when it comes to moviegoing as Hollywood studios shy away from adult dramas in order to stage splashy spectacles designed to offer what the small screen can't.topped the chart with a flush debut of $31 million, royally beating Brad Pitt's new space thriller's audience was over 45 — including a whopping 52 percent who were 55 and older, i.e., Boomers, per Comscore.
"In general, we probably don’t make enough movies for older moviegoers. We should look at movies for all demos and all age groups, versus the easiest way to get people in," says distribution chief Lisa Bunnell of Focus Features, which is releasing the film in the U.S.Downton Abbey scored the best opening in the history of Focus, and could ultimately become the specialty distributor's top grossing title of all time, not adjusted for inflation. It also bested the opening of any title released by rival Fox Searchlight. Generally, the two companies roll out their adult-skewing titles slowly;"The idea that 'mature' audiences don't like to go to the movies is completely untrue. They grew up going to the theater.
According to a new Comscore study, the percentage of moviegoers who are 55 and older has dropped noticeably from 11 percent in 2002 to 6 percent this year.clicked best with Boomers; the median age of the show, which ran on Masterpiece Theater in the U.S. for six seasons, was 60 to 63, according to PBS. The big surprise, again, is the degree to which they showed up.
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