Theaters have a huge problem right now, namely that audiences would rather see a reboot/sequel like 'Men In Black: International' that they know probably isn't very good versus an original or high-concept flick like 'Late Night' that might be great.
) by movie basis. More importantly, it's a matter of audiences completely ignoring the kind of old-school, adult-skewing"movie-movies" they claim to crave in favor of those underwhelming sequels and reboots.
Allow me to make a recommendation of a recent theatrical release: It stars Emma Thompson as a prickly big boss who reluctantly agrees to hire a young woman of color named Molly who gained access through trickery and deceit. Even though Molly has no relevant experience, she believes herself uncommonly qualified, both because of her layperson study of the craft in question and her complete lack of attachments to the outside world.
There are plenty of good and/or interesting movies released week in and week out in both wide release and limited release. But if audiences make the choice to see only the designated event movie/franchise flicks which turn out to not be very good, then theatrical movie going will be seen as a lesser form of filmed entertainment.
They spent 15-to-20 years conditioning moviegoers to mostly consider movie theaters for the biggest of big franchise fare, a drive that was doubled in the wake ofand its $1.519 billion global gross in 2012. The MCU superhero movie sent the industry obsessively trying to turn any and all of their IP into cinematic universes under the wrongheaded and doomed presumption that a cinematic universe was itself an appealing element element to moviegoers.
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