Blockbusters featuring leads of color have dominated May and June and are generating strong box office returns domestically: “It represents an interesting shift.”
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“It’s exciting because it is three different studios and three different franchises. It represents an interesting shift, or a case study, as to whether a person of color can open a movie week after week,” says Paul Garnes, president of development and production at Ava DuVernay’s Array Filmworks. “Three is certainly a trend that could hopefully be a nexus or a changing point.
Rashad Robinson, president of advocacy group Color of Change, is more circumspect. “Well, we’ve seen this before. The question is not what message it sends; it’s what message Hollywood is ready to receive,” he notes. The question is a fair one. But as moviegoing attendance stalls in the U.S. — a trend that began long before the COVID-19 crisis struck — studio executives understand that they have to make content for all demos and feature stars who look like all members of the audience. Latinos have long gone to the movies more often than any other ethnic group in comparison with their percentage of the population.
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