Box Office: ‘Cocaine Bear’ Earns $2 Million in Previews

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Box Office: ‘Cocaine Bear’ Earns $2 Million in Previews
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CocaineBear launched to $2 million in Thursday previews at the box office. Will it make it to $20 million this weekend? The mid-budget film cost roughly $35 million to make.

” is snorting up a solid opening weekend. The R-rated action-comedy earned $2 million in Thursday previews at the domestic box office. It opened in 3,000 North American theaters Thursday night and will expand to 3,534 on Friday.

Universal’s bloody, real-life tale about a black bear on a cocaine-fueled rampage is projected to open with $15 million to $17 million this weekend. Some predictions have it opening with as much as $20 million, thanks to its positive word-of-mouth and memeability online. The mid-budget film cost roughly $35 million, with much of it used on the CGI bear, so a launch in the upper teens would be a good sign.

“Cocaine Bear” will have to settle for second place, though, as last week’s major release, Marvel Studios’ “Ant-Man and the Wasp: Quantumania,” will continue to reign over the box office. The superhero sequel opened to $120 million domestically and $249 million globally over the long President’s Day weekend. Its ticket sales are expected to drop between 55% to 65% and the film should total about $35 million to $40 million in its second weekend.

The human actors starring alongside the titular bear include Keri Russell, O’Shea Jackson Jr., Alden Ehrenreich, Jesse Tyler Ferguson, Ray Liotta and Brooklynn Prince. Elizabeth Banks directed the film, which was written by Jimmy Warden. In the story inspired by true events, the people of a small Georgia town must try to survive a grizzly attack from a bear that discovers a duffel bag full of cocaine.

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