Bottega Veneta’s CEO revealed the company's new service program at WWD’s Apparel and Retail CEO Summit, noting that select Bottega Veneta’s bags can be brought in for complimentary refresh and repair, and will be replaced free of charge in some cases.
is connected to the concept of time,” Rongone said during an on-stage conversation with Luisa Zargani’s, WWD’s Milan bureau chief.
Rongone argued that its value proposition is “seducing a larger audience” and that the number of its clients is increasing. These include garments that Blazy described as “perverse banality”: blue jeans, T-shirts and flannel shirts realized in leather treated to resemble ones made of knitted or woven fabrics. Wearing some of the leather jeans on stage, Rongone lauded the “constant caress of the nubuck” leather for the wearer to enjoy.What’s more, in 2021, Bottega Veneta raised eyebrows and generated headlines for taking itself off Instagram, which has become the dominant channel for numerous fashion brands.
“In a moment of high visibility on digital, we wanted to give importance to the physical, to paper, to a bookshop that probably has more than 100 years of history,” he said. If this is removed from the equation then people are free to talk about brands. “Gen Z love these conditions. They love talking about us. They share opinions, ideas, and we love to learn,” he enthused.
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