Bosideng, a Chinese down apparel company, has reopened its London flagship store after a five-year hiatus.
Revenue in the China market dropped close to 40 percent between 2014 and 2016. The Hong Kong-traded company’s share price nosedived from 4.5 Hong Kong dollars, or 57 cents, to around 60 Hong Kong cents, or 7 cents.In 2018, sales began to pick up again as the company refocused on its core item, the down jacket.
According to the company’s latest financial report, for the 12 months ending March 31, sales increased 20 percent year-on-year to 16.2 billion renminbi, or $2.24 billion. Profit rose 20.6 percent year-over-year to 2.06 billion renminbi, or $285 million. Its down apparel business now accounts for more than 81 percent of total group revenue.
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