The Italian TV industry is chugging along seemingly undeterred by the pandemic’s impact, with local producers expected to churn out an estimated €500 million ($585 million) worth of scripted conten…
The Italian TV industry is chugging along seemingly undeterred by the pandemic’s impact, with local producers expected to churn out an estimated €500 million worth of scripted content in 2021 compared with $409 million in 2018.
Lux is now poised to join the ranks of other leading Italian TV industry players in foreign hands such as Cattleya , controlled by Britain’s ITV; “Montalbano” shingle Palomar, in which France’s Mediawan holds a majority stake; and, albeit smaller, Fabula Pictures, maker of Netflix Italy Original “Baby,” controlled by France’s Federation Entertainment.
“Producers can’t just be getting a producers’ fee in exchange for what they do,” says Giancarlo Leone, head of Italy’s TV producers’ association APA, which is the chief negotiator on the producers’ side. “Otherwise they become executive producers; not independent producers who have to hold on to IP.”
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