The idea to rebrand the 737 MAX came from a tweet from President Donald Trump.
: Boeing doesn’t have any immediate plans to rename its embattled 737 MAX aircraft despite CFO Greg Smith saying he was open to the idea earlier Monday.
In an interview with Bloomberg at the Paris airshow, Smith said,"We're committed to doing what we need to do to restore it. If that means changing the brand to restore it, then we'll address that.”A Boeing spokesperson did not immediately respond to a request for comment fromThe idea for a name change comes from President Donald Trump, who weighed in on Boeing’s myriad safety and public relations issues in March.
“What do I know about branding, maybe nothing , but if I were Boeing, I would FIX the Boeing 737 MAX, add some additional great features, & REBRAND the plane with a new name,” he tweeted.: All 371 Boeing 737 MAX planes were grounded worldwide in March following two deadly crashes that claimed 346 lives. Investigators are focusing on design flaws in a component of the plane’s automated flight controls called the maneuvering characteristics augmentation system, or MCAS.
Boeing said last month that it has completed the software update necessary to address the aircraft’s safety issues, but the Federal Aviation Administration still has to approve the change.
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