BMW offers five features in the U.S. on a subscription basis, from Remote Engine Start to Driving Assistant Plus.
. BMW Drive Recorder, which is our Data Recorder, can be had for a free one-month subscription in the UK, after which it's £199 to buy if desired. In Australia, Drive Recorder gets the free trial, three subscription time periods, and an outright purchase option. In the UK, heated front seats, a heated steering wheel, and automatic high beams can be sampled with a free one-month trial, subscribed to for one month, one year, or three years, or paid for permanently outright.
All of which leads us to believe automaker product boffins — and not just at BMW — are going to tinker with the formula in every market until they maximize earnings from vehicle features. When Apple and IKEA are exploring rental options for their products, and whenmore every year than Elden Ring made from selling 18 million copies of an entire game in 2022 , it's clear to everyone that getting large numbers of people to regularly pay a little is too much money to walk away from.
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