BMW purchases long-time tuning affiliate Alpina:
BMW has purchased Alpina outright. If you thought this had already happened you would be forgiven, as the German tuner's lineup is comprised exclusively of BMW cars and its models are even assembled in BMW factories. Though the two companies have always enjoyed a close relationship, it's now official, with Alpina joining Mini and Rolls-Royce in BMW's portfolio of brands.
In a release, BMW cited the fact that strict emissions rules and increasingly complex safety features, especially in terms of driver assistance, have made it more and more difficult for specialty, small-volume manufacturers — like Alpina — to go it alone. BMW and Alpina had renewed their contract in late 2020, and that contract is set to expire in 2025. When it does, we'll see the"discontinuation of the current Alpina vehicle program," BMW relayed in a statement. When that happens, BMW says it will help Alpina employees find work within the BMW Group or with suppliers. Parts, sales, and after service will continue at Alpina's Buchloe location just outside of Munich.
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