The BMW iVision Dee concept showcases new design and tech set to debut on the upcoming all-electric 3-series -
has revealed its iVision Dee concept at the Consumer Electronics Show in Las Vegas. It’s a concept show car so bears little relevance to what BMW will actually sell from 2025, but it does preview the design language and technology every new electric BMW will follow and contain.
Elements previewed in the concept include an augmented reality-capable heads-up display that can fill the full width of the windscreen, a function which will also be integrated into all forthcoming BMW models as part of a reimagining of user interfaces. In the iVision Dee concept the driver is able to choose between five different levels of information being displayed, from a minimal analogue-style set of key data such as speed and range, up to a full augmented reality setting.
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