BMW's development boss said the i3 was not a real BMW to some of the brand's fans; the automaker will take a more conventional approach with the i3 successor.
If you're among those Ultimate Driving Machine aficionados who disliked the BMW i3, you'll be glad to know the automaker will avoid a polarizing design with its successor. BMW development boss Frank Weber told German outlet Automobilwoche in an exclusive interview that the i3 replacement will be more conventional than its predecessor. 'A lot of people liked it, but in the eyes of others the i3 was not a real BMW. A bit of an outsider in the classroom if you will.
BMW wanted its first mass-produced battery-electric vehicle to stand out from its range of traditional internal combustion engine sedans and SUVs, which is why it went for a polarizing design for the i3 boxy hatchback. But the urban compact EV was so different from the brand's sleek sedans that it drew a lot of criticism from BMW loyalists.
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