Blumhouse is no longer producing Mattel’s Magic 8 Ball movie.
Turning Magic 8 Ball into a horror story may have been a surprise, but Mattel's decision to partner with Blumhouse wasn't.. Blumhouse is best known for films like"Paranormal Activity" and the Academy Award-winning"Get Out" and its strategy of taking small-budget films and turning them into huge box office successes.to create a movie based on the Ouija board.
As Mattel seeks to keep its margins in check and expand into theatrical entertainment, producing films cheaply that can go on to multimillion dollar success will be key. In working with third-party studios and distributors to bring its toys to life on the big and small screen, but minimize financial risk.
Disclosure: Comcast is the parent company of NBCUniversal and CNBC. NBCUniversal distributed"Get Out."
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