Bloomberg is crushing all other 2020 Democrats with his ad spending in Super Tuesday states.
Mike Bloomberg's TV advertising approach differs from his Democratic primary competitors by focusing on Super Tuesday states rather than early voting states such as Iowa.
Newly announced Democratic presidential candidate, former New York Mayor Michael Bloomberg speaks during a press conference to discuss his presidential run on November 25, 2019 in Norfolk, Virginia.Mike Bloomberg has made clear his intention to outspend the Democratic primary field, but his advertising strategy contrasts with most of his opponents.
The massive investment comes as Bloomberg and his aides contend that none of the other candidates are campaigning or putting enough resources into primary states that are scheduled beyond the first four. These early primary contests are set for February, while the later state battles are far richer in delegates.
While Bloomberg has largely passed on early voting states, these areas have drawn 58% of the total TV ad spend from Bloomberg's Democratic opponents. Every candidate other than Bloomberg and Hawaii Rep. Tulsi Gabbard has dedicated the majority of their TV spend to these regions, including the primary race front-runners. Joe Biden and Pete Buittigieg are among the top spenders there by share of total spend.
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