Blake Lively announced her new haircare line, Blake Brown Beauty, which will launch exclusively in Target on Monday, August 5
Lively, 36, shared via Instagram on Wednesday, July 30, that she’s launching her own company. “7 years in the making, and now my secret is yours... Happy Birthday @blakebrownbeauty 🥳🎁,” she captioned a photo of herself rocking a voluminous blowout, a cherry red lip and peachy eyeshadow.
Blake continued: “We couldn’t have worked harder to make you a handful of products so good that they speak entirely for themselves. I can’t wait for you to give them a try. @blakebrownbeauty exclusively in @target @targetstyle Aug 4 & BlakeBrownBeauty.com Aug 5.
Blake added that she wanted her brand to be vegan, sustainable and “affordable but the same salon/red carpet performance.” Fans speculated that Blake was launching a beauty brand earlier this week, when @BlakeBrownBeauty launched an account on Instagram with a post of the actress’ iconic blonde locks.
“🤫,” the account wrote in the comments section, as fans questioned whether the account was legitimate. “Is she launching her own beauty brand??” one asked, as another gushed, “SO. EXCITED.”
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