BlackRock Fund’s First Big Private-Equity Deal Is a Sign of What’s to Come

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BlackRock Fund’s First Big Private-Equity Deal Is a Sign of What’s to Come
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Investing in a brand-licensing company allows BlackRock to tap into changing consumer patterns while reducing the risks of having to back retailers directly

BlackRock Inc. declared its ambitions in private equity with the first deal from a new closely watched fund.

The money manager on Sunday said it purchased a stake in Authentic Brands Group, which owns brands including Sports Illustrated, Juicy Couture and Nine West, and controls licensing rights of celebrity brands from Muhammad Ali to Marilyn Monroe. The world’s largest money manager led the $875 million investment in Authentic Brands, which values the business in excess of $4 billion, according to people familiar with the...

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