.ygofficialblink's Jisoo was responsible for the social media post with the highest value.
, which ran from Sept. 27 to Oct. 5, generated $241.4 million in media impact value, with $184.7 million of that from social channels.Camila Coelho came out as the top influencer, with 20 personal posts and 75 media mentions for a grand total of $3.7 million.
Dior came out on top of the brand ranking, followed by Louis Vuitton, Chanel, Balenciaga and Balmain, which marked creative director Olivier Rousteing’s first decade at the brand with a blowout show featuring supermodels and musical performers including Doja Cat and Franz Ferdinand. The brand ranking, considering only the brands’ own media channels, had the same four brands in the top four positions, but with Valentino at number five.
Launchmetrics’ media impact value figure tallies the impact of relevant media placements on all channels , inclusive of paid, owned and earned mediums.
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