Death of the doorbuster: Black Friday shatters online shopping record with more than $9 billion in sales as in-store participation wanes
and Target — traditionally known for wooing crowds with doorbuster deals.
"As Black Friday hit record spending online, we're also seeing more prominent signs of a budget-conscious consumer this year," Vivek Pandya, lead analyst at Adobe Digital Insights, said in a statement."Shoppers are embracing the Buy Now Pay Later payment method more this year to be able to buy desired gifts for family and friends."
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