Black Friday isn’t what it used to be. 🔐
Apparently, Black Friday is declining in its impact on holiday spending. According to PwC’s holiday outlook report, Black Friday is being “muted” by changing consumer behavior.
This compares to 19 percent of those polled who are shopping throughout Black Friday week and 10 percent who are shopping in “early November.” Six percent have either completed or planned to complete their shopping before Nov. 1. “Amazon’s dominance and the success of Prime Day have changed consumer behavior,” authors of the report said. “Shoppers realize there are opportunities for deep discounts beyond Black Friday and Cyber Monday, essentially causing buying patterns to become more dispersed.”
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