Black Friday is not what it used to be, and it’s likely Cyber Monday’s fault
Since then, Cyber Monday has exploded in popularity, resonating with consumers who are ditching doorbusters in favor of making purchases from the comfort of their couches. As we move into the holiday shopping season, several studies predict major wins for Cyber Monday. Here's why it might mean the end for Black Friday. This week, Business Insider and global technology company Morning Consultthat analyzed the holiday shopping behaviors of more than 2,300 adult Americans.
The study notes a growing "dichotomy" between how the two shopping holidays are perceived. Cyber Monday can be a second chance to score a deal that was missed on Friday or that the shopper hadn't yet decided on. According to Hubert Paul, director at Simon-Kucher, there is also a growing sense of fatigue with each passing year as holiday deals start earlier and earlier, ultimately impacting the way consumers engage with Black Friday.
Further pushing the divide: Several retailers have started posting more deals on Cyber Monday than on Black Friday, according to the e-commerce site DealNews. In total, Adobe Analytics found that Cyber Week — the five-day period between Thanksgiving and Cyber Monday — is expected to bring in $29 billion online. Adobe contributed expected online sales growth to the rise of shopping on smartphones, and the advent of the "shopping mall in your pocket."
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