Shopper visits to physical stores on Black Friday dropped 6.2%, compared to the same 24-hour period a year earlier, according to ShopperTrak.
Meanwhile, online spending jumped more than 19.6% on Black Friday, totaling a record-breaking $7.4 billion, according to Adobe Analytics. The data reveals weakening demand for the in-store Black Friday deals that have historically been associated with chaos, long lines, and even violent outbursts in stores. Sign up for Business Insider's retail newsletter, The Drive-Thru. Visit Business Insider's homepage for more stories.
Meanwhile, online spending jumped more than 19.6% on Black Friday, totaling a record-breaking $7.4 billion, according to Adobe Analytics. The data reveals weakening demand for the in-store Black Friday deals that have historically been associated with chaos, long lines, and even violent outbursts in stores. Sign up for Business Insider's retail newsletter, The Drive-Thru. Visit Business Insider's homepage for more stories.
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