“Black Adam” was a $200-million bid to upset the power balance in a DC Extended Universe dominated by the likes of Batman, Wonder Woman and Superman.
Jeff Goldstein, distribution chief for , celebrated the results as a personal best for Johnson outside of the “Fast & Furious” films, and a PG-13 film with broad-based appeal that audiences responded to better than critics. Still, it's a time of transition for ' reorganizing DC unit as the studio seeks more Marvel-sized successes. Next on tap is “Shazam! Fury of the Gods” in March.
“It became an event film for all audiences this weekend but especially for older audiences that can be difficult to get into theaters,” said Jim Orr, head of distribution for Universal. “We all know this is a demographic group that doesn't exactly run out to see films opening weekend. That gives us great encouragement for the weeks and months ahead.”
“He was the engine that really drove this box office despite some headwinds in terms of the DC brand and this not being as known a character,” said Dergarabedian. “This is a very strong starting point for Dwayne Johnson in the mix of DC Comics. He's like a box-office supercharger. Forty-percent Rotten Tomatoes, but people just want to see Dwayne Johnson on the big screen because he is bigger than life.
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