Using Birkenstock's IPO as a benchmark, Investec analysts believe investors may be underestimating the growth potential at a different footwear company.
Birkenstock 's recent initial public offering is expected to help boost shares of British footwear brand Dr. Martens , according to Investec analysts. German shoe brand Birkenstock's debut on the New York Stock Exchange earlier this week has given investors and analysts insight into the financials and metrics of a sizeable single-brand footwear company for the first time.
line Similarities and differences Birkenstock's business model and brand ethos have many similarities to Dr. Martens, according to the analysts. Both companies have a vertically integrated production model and a multi-channel distribution strategy focused on direct-to-consumer sales. However, they also differ as Birkenstock owns its five factories in Germany , while Dr. Martens subcontracts the manufacturing of most of its products across seven countries.
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LVMH loves Birkenstock as IPO kicks offLVMH has provided backing for Birkenstock through a private equity firm. The popular sandal maker will make its New York Stock Exchange debut on Wednesday morning at $46 per share.
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A Visual History of Birkenstock’s Rise, From Insoles to IPOThe sandal maker has used fashion collaborations and innovation to land customers since its U.S. introduction in the 1960s
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Germany's Birkenstock set for US listing after $1.5 bln IPOLVMH-backed Birkenstock (BIRK.N) was set to list its shares on the New York Stock Exchange on Wednesday after the German luxury sandal maker notched a valuation of $9.3 billion in its U.S. initial public offering.
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Birkenstock Set for New York Listing After $1.5B IPOLVMH-backed Birkenstock was set for a New York listing Wednesday after the German luxury sandal maker notched a valuation of $9.3 billion in its U.S. initial public offering.
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Birkenstock laces up for US listing after $1.5 billion IPOBirkenstock laces up for US listing after $1.5 billion IPO
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German sandal maker Birkenstock set to open below its IPO issue priceCiara Linnane is MarketWatch's investing- and corporate-news editor. She is based in New York.
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