Even at its weirdest, most unhinged moments, Bing's chatbot is making Microsoft relevant again
. The images, portraying the worst of Bing's behavior, might seem troubling for Microsoft, whose business is built on trust and reliability . But in reality, the company is celebrating.
"The fact that people are even writing about Microsoft Bing at all is a win," one Microsoft employee told me this week."Especially when the general tenor is not negative. Like, it's funny that it's arguing with you over if it's 2022 or not."The bot is still developing and is so unpredictable it can share fake information, insult users, or worse.
Microsoft's challenger status has also helped it weather the odd things Bing has done. There is, for instance, significant reputational risk for Google in this area because it's so established. And when Google's Bard chatbot got a question wrong in a demo last week, it lost $100 billion in market cap within hours. Bing's mistakes don't cost nearly as much — or perhaps anything — since expectations are low.
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