Grammy-winning singer set to perform in new regions in November and December of 2023
Since the first performances occurred in Q3, 2022, this unique global tour has engaged a record number of three million music fans in dozens of locations across North America and Europe. Also, 30,000 of users attended Binance's online events dedicated to the tour, while 15,000 Souvenir NFTs by Binance were claimed.
The Weeknd is widely recognized for his innovative and unique contributions to the music industry. We are excited to be able to partner with the 'After Hours Til Dawn' tour to unlock the power of Web3 and champion special fan experiences. We are just scratching the surface of how we utilise the power of crypto and blockchain technology to set new standards in the entertainment industry.
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