California’s oil industry has launched a PR campaign to exploit the economic anxieties of the state's large Latino community to fight vehicle electrification and other pollution-cutting policies.
The Western States Petroleum Assn., one of the state's most powerful lobbying groups, earlier this year launched a messaging campaign called Levanta Tu Voz that seems clear in its objective: to exploit Latinos’ economic anxieties to slow the transition to zero-emission vehicles and equipment.
' She said California's climate goals are aspirational and at odds with the reality the state's 15 million Latinos live every day. Talk about an overgeneralization. Latinos are not a monolith. It's also wrong, as public opinion polls have shown that Latinos, like other Californians, are highly concerned about air pollution and climate change, and broadly approve of policies and spending to fight it.
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