Multiple reports have indicated the Big 12 is looking into entering a “naming-rights partnership” that could become one of the “most lucrative and unique...
Logos for several Big 12 schools are seen during the Big 12 Media Days at AT&T Stadium, Wednesday, July 12, 2023 in Arlington, Texas.Multiple news outlets indicated the Big 12 is looking into entering a “naming-rights partnership” that could become one of the “Ross Dellenger of Yahoo Sports reported that commissioner Brett Yormark introduced a concept that would be worth hundreds of millions of dollars in meetings with league administrators two weeks ago in Dallas.
Under the proposed agreement, the Big 12’s name would incorporate a sponsor’s name in the title, with a possible option of a company name replacing the “Big” in “Big 12.” Several corporations are expected to be involved in the process.Postseason bowl games have made this a common practice, such as the Capital One Orange Bowl and Goodyear Cotton Bowl. However, no major conference in recent history has sold its naming rights.
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