President Joe Biden will launch a fresh push Tuesday to persuade Americans to get the updated COVID-19 booster ahead of the holiday season. He plans to stress that the boosters are free and offer protection against newer variants that are spreading fast.
Biden will receive his own jab shortly after 2 p.m. Eastern and will call on state and local government, education and business leaders to do their part to promote the vaccine.
Among the planned measures is an outreach program from the U.S. Department of Health and Human Services that will focus on high-risk individuals, including seniors. The HHS will use new national and local TV, radio and print ads to educate people about the importance of staying up to date on their shots.
The Centers for Medicare and Medicaid Services will also mount an effort to reach seniors with information about the vaccines and how to get them. And the administration will call on pharmacies to increase their efforts to encourage Americans to get the updated booster, which is available at Albertsons ACI, -0.43%, CVS CVS, -2.72%, Rite Aid RAD, +15.57%, Southeastern Grocers , Walmart WMT, +0.47% and Sam’s Club and Walgreens WBA, +2.39%.
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