Biden's not-yet-official bid for re-election will lean on hundreds of social media 'influencers' who will tout Biden's record — and soon may have their own briefing room at the White House.
A dedicated White House briefing space for influencers to meet in person or by remote would be unprecedented — and a sign that the traditional Press Briefing Room no longer would be the administration's only messaging center.
The result: The administration is moving toward giving influencers their own briefing room in the White House.Besides White House invitations, the administration has given influencers opportunities for access to Biden when he goes on the road.Daniel Mac — whose 13.8 million followers"Well I'm married to Jill Biden and I make sure we're making a lot more electric vehicles in America,". The video has been seen 38 million times.
At the same-sex marriage bill signing celebration at the White House December of last year, LGBTQ+ influencers were invited.The White House wants to work with influencers who have local audiences when Biden travels to their state — just as its regional team has built relationships with local media outlets.Biden's followings on social media don't compare with Trump's, especially on especially on Youtube and Facebook.
The administration is courting support on TikTok even as it has called for the platform to be sold or else risk being banned in the U.S. because of its owner's ties to China's government.
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