Boulevard Holdings, Inc. (BHI) is tearing down the rooms in Fridays Boracay and renovating the resort to upgrade its amenities and reposition it to an upscale market segment. READ:
Boulevard Holdings, Inc. is tearing down the rooms in Fridays Boracay and renovating the resort to upgrade its amenities and reposition it to an upscale market segment.
The announcement was made in response to reports from stockholders who had been to Boracay and seen the closed-down Fridays resort in spite of the full-occupancy status of the island. “This means we are currently tearing down all the 50 rooms to the foundation poles and spending on new fixtures, furniture and fittings, new elevators to handle clients coming in from the mountain behind us, brand new plumbing system, new employee housing and dining facilities, new landscaping and lighting schemes, and two new restaurants at the beach front,” the company said.
The company said that netting out the marginal foreign visitors for 2022, the number of visitors in March this year “spells out an unseasonal adjusted-growth rate of 102.9%. It is in this environment, FHI hopes to grow its resort revenues.”
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