Sony Pictures Entertainment pushed the debuts of high-profile projects amid the writers and actors strikes.
The studio pushed back the release of two movies that had been slated to arrive in theaters before the end of the year: an untitled fourth installment in the “Ghostbusters” franchise and “Kraven the Hunter,” an action thriller about a character who appears in Marvel comic books.
The rules set by SAG-AFTRA, the actors union, prevent stars from participating in promotional campaigns that marketing executives believe help drive ticket sales.The news came after two smaller distribution companies revised their release calendars. Metro-Goldwyn-Mayer, a unit of Amazon, bumped the Zendaya tennis drama “Challengers” from September to December. Searchlight Pictures, the Disney-owned art-house label, moved the Emma Stone surrealist fantasy “Poor Things” from September to December.
The postponements from Sony are likely to rattle pandemic-battered exhibitors. The nation’s brick-and-mortar theater chains are enjoying fresh momentum thanks to— a joint cultural phenomenon that some business analysts believe could rejuvenate consumer enthusiasm for traditional moviegoing.
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