It remains to be seen how big an appetite consumers have for Beyond Meat’s products, but investors sure are hungry for its stock
Ethan Brown, founder and chief executive officer of Beyond Meat Inc., center, rings the opening bell during the company's initial public offering at the Nasdaq MarketSite in New York, U.S., on Thursday, May 2, 2019. Beyond Meat's successful initial public offering at $25 a share, the top end of its increased range, shows appetite for innovation in the packaged-food industry. Photographer: Michael Nagle/Bloomberg.
The widespread availability of the Beyond Burger is impressive considering the product was only launched in July of 2016. BYND is growing rapidly, with revenue increasing by 170% from 2017 to 2018. However, as Figure 1 shows, that revenue growth has been accompanied by rising losses. Net operating loss after tax increased 48%, from $13 million in 2017 to $19 million in 2018.The market’s reaction to BYND’s IPO shows that, for the moment, investors care more about growth than profits.
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